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Position Summary

The Regional Sales Manager will be responsible for driving sales activities within assigned territory by managing sales team, performing sales forecasts, ensuring sales revenue and profit growth, reviewing market analysis and monitoring pricing objectives. Lead manufacturers’ sales representatives in writing specifications for all applicable ABEL products. Provide direction, leadership, coaching and mentoring for manufacturing sales representatives and advance their professional development, conduct, sales effectiveness and efficiency. Educate the key customer base with product seminars and personal interface.

Company Summary

ABEL develops and manufactures reciprocating positive displacement pumps for varying flow rates and pump pressures and specializes in unique electric and piston driven diaphragm pumps. Depending on the design, they are suitable for abrasive, aggressive, and even shear-sensitive media. We are recognized around the world as the technological leaders for electric diaphragm pumps. Solids handling pumps (for paste-like and non-Newtonian media) and high pressure plunger pumps complete our range of products.

Essential Duties and Responsibilities include the following:

  • Exceed region’s sales quota, strategic and unit sales mix objectives, profit goal and market share goals

  • Develop sales plans and strategies to increase market penetration within region. Participate in annual sales strategy planning

  • Develop annual sales quotas for sales representatives and distributors. Manage and control department expenses at or below budgeted levels

  • Develop and implement action plans for responsible sales representatives through periodic meetings with end product users (minimum 24 visits per month) and traveling with sales representatives

  • Write, translate and understand technical specifications for proper valve selection and optimization (at least ten new specifications per month)

  • Conduct technical seminars while traveling with manufacturers representatives (at least twenty per month)

  • Travel with sales representatives providing individual coaching and professional development to each member of the regional selling team.

  • Plan and coordinate semi-annual Area Sales Meetings. Attend and staff national or local sales meetings as requested

  • Ensure manufacturers sales representatives achieve and exceed individual monthly, quarterly and annual sales quota, strategic and regional sales mix objectives

  • Complete Field Sales Management Reports and distribute reports for each field visit

  • Perform annual evaluations and conduct formal documented feedback sessions with manufacturers’ representatives on an annual basis

  • Develop training and conduct performance evaluations for sales representatives

  • Direct and participate in customer appreciation programs

  • Other duties and special projects may be assigned.

Supervisory Responsibilities

Directly manages a rep network. Carries out managerial responsibilities in accordance to the Company policies, the Code of Ethical Business Conduct and applicable laws.

Bachelor’s degree (B.S./B.A.) preferably in Civil (Water Resources), Mechanical Engineering, Sales, Marketing, Business, or related field experience


  • Minimum 5 years of sales, marketing or other commercial business experience. Preferably in a low volume, custom-engineered manufacturing environment, preferably in the areas of dams, reservoirs, power or hydroelectric power, water and wastewater, or in the municipal sales arena.

  • Experience in the valve, pump or industry is desirable

  • Experience in calling on and reviewing applications/specifications with contractors, process engineers, mechanical engineers, chemical engineers, maintenance engineers, and planners.

  • Experience managing a rep network

  • General understanding of fluid dynamics and piping specifications

  • Strong relationship building skills

  • Excellent time management, communication, Customer services, and interpersonal skills.

  • Technical aptitude and familiarity with manufacturing processes

  • Must be a self-starter with the ability to work autonomously as well as part of a team.


Employee must be able to travel 50% of the time.

At ABEL Pumps, a Hillenbrand company, we strive to build a diverse workforce through equal opportunity employment that embraces and leverages the differences each individual has to offer. Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veteran. 

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